We Partner with little CPG Brands Who Are Going Big

The Littles are a CPG startup advisory offering a distinctive partnership model that supports high growth potential brands with PR and marketing.

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Are you the next

Hero Cosmetics?

Native?

Everyday Humans?

Bean Box?

Dog by Dr Lisa?

Jean Dousset?

State Bags?

Vinebox?

Cloud Paper?

Copper Cow?

We enable emerging startups to thrive without hefty retainers which reshapes brand journeys for shared success.

How
it
Works

Apply to join our first cohort.

Not sure if you qualify? Check out our criteria.

The Littles assess applications and a select few proceed to interviews.

With room for up to four brands each cohort, we guarantee focused attention and guidance to thrive.

If selected, an agreement will be defined where a portion of services is exchanged for equity.

Services include: Consumer and Trade Communication plans, PR Affiliate Strategy, brand messaging, marketing calendar, brand collaboration ideation and introductions, mentorship, media training, and more.

Meet Your Advisors

Co-founded by industry veterans Nikole Flores and Ali Karsch, The Littles has emerged, branching off the renowned PR + Social Media agency for direct-to-consumer (DTC) startups, Little Voice PR.

With decades of experience working with some of the largest consumer brands, at some of the top PR agencies, their specialized expertise paves the way for brand awareness, customer acquisition, and industry recognition – the stepping stones to establishing category leadership, securing retail presence, and attracting investor interest.

Who
You
Are

We Partner with brands and founders who meet the following criteria:

Requirements
1. DTC
2. Based in the USA
3. Seed to Series B
4. Annualized sales of $500K+
5. Strong founder story
6. Category challenger
7. Elements or path to sustainability
8. Willingness to experiment/test

Categories
• CPG
• Personal Care
• Wellness
• Food & Beverage
• Beauty, Skincare, Bodycare
• Lifestyle (Home, Pet, etc.)